Gideon Amichay is a creator of award winning ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts). Nutter Media was hired to handle the PR for his book No, No, No, No, No, Yes. Insights From A Creative Journey in December, 2013.
Nutter Media generated national and international coverage of the book in media outlets that covered the terrain that Amichay needed coverage in, including business (Bloomberg Businessweek), visual design (Design Observer), and advertising (Media Bistro), as well as an excerpt in the Huffington Post. In order to help boost exposure, Nutter Media also placed No, No, No, No, No, Yes. in the Museum of Modern Art book stores where it was a featured book for three years.