Martial Vivot Salon Pour Hommes
Martial Vivot opened up Martial Vivot Salon Pour Hommes – New York’s first high-end men’s salon – in July 2008. A large PR firm was hired for the launch. In the first 6 months the firm produced one piece of press for the salon.
Nutter Media was brought on to handle MVSPH’s publicity in December, 2008.
First came a Best Men’s Salon nod from New York magazine. This was followed by a powerful tidal wave of interviews, expert quotes, best men’s salon titles and profiles in GQ, Esquire, Vanity Fair, Details, Out, Robb Report, BlackBook, Time Out New York, Manhattan magazine and Gotham, to name a few, culminating with a 3 page profile of Martial and the salon in The New York Times Global Fashion and Style Edition.
With the help of the media coverage in the appropriate venues that communicated the essential idea that Martial Vivot Salon Pour Hommes is the first and only high-end men’s salon in New York City, the salon – which today has a global reputation – is now firmly established as such in the media, and in the mind of the public.