Martial Vivot Grooming Line For Hair
In 2012 men’s hair stylist Martial Vivot set out to formulate a line of high end hair products for men in order to expand his now famous brand. The distinct advantage of going into this launch was that Martial was, after working with Nutter Media for 3 years, now established as the leading expert in the media in all things men’s grooming.
The tiny, boutique brand would be sold exclusively by the salon. It also did not have a name. Nutter Media’s brand solution: The Martial Vivot Grooming Line For Hair. Nutter Media’s PR campaign was launched in July, 2013. Media coverage of the launch included an exclusive with T Style followed by coverage in Vanity Fair, W, WWD, Details, Esquire, GQ, AskMen, Yahoo! Beauty, Manhattan, Men’s Fitness, People, US Weekly, InStyle, Food & Wine, Departures and Allure, to name just a few.
Nutter Media then placed the Martial Vivot Shampoo in the Official Golden Globes Ceremony Gift Bag For Men in 2014 and 2015, which included, as a part of the deal, coverage with Globes’ media partners InStyle and People who also promoted the Martial Vivot Shampoo to millions on their social media channels.
Today, the Martial Vivot Grooming Line For Hair has been exposed to millions of people the world over through traditional media, new media, and social media, included in major A-List Hollywood Swag Bags, and is sold at Barneys New Yorks around the country.